The 2022 SAP SMB Innovation Summit that Brought Partners Together in North America

Posted by Corey Mendelsohn on June 17,2022

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The 2022 SMB Innovation Summit in Orlando Florida took place on May 24-26 2022 at the prestigious OMNI Resort at ChampionsGate. It was the first of three events organized by SAP taking place around the same stretch of time, and the only one held in North America. A long overdue networking event, drawing hundreds of SAP industry leaders back together again, after two years of hiatus due to the coronavirus pandemic.

700 to 800 people and about 60 or 70 booths were setup to talk about the latest and greatest from SAP. The Summit allowed you to see what was coming from SAP before customers got to see it – whether it was content from SAP or the solutions showcased by all the ISVs.

Corey Mendelsohn, President at NewIntelligence sits down to discuss the recent SAP conference in Orlando, Florida.

Who is the conference for? Who should come to the event?

Everyone there were partners that implement SAP, whether it be SAP Business One, SAP By Design or S4, or ISV (Integrated Software Vendors).

You go to an event like this because you want to meet other partners. It is all about attracting partnerships in some way, shape or form.

I got the chance to meet with other partners from all over North America and overseas. I had a lot of good face time with people that I normally would not have had a chance to meet and connected with about five or six new partners that since the event was able to further engage with on possible collaboration. This was a huge benefit. Everyone benefits from partnership.

So who is this conference NOT for?

Well, the conference is not intended for customers. It’s not a customer event because you don’t get to hear other customers speak per se. It’s really geared towards partnership, towards getting a chance to meet with the executives of SAP, getting a chance to meet with other partners and not be distracted. It’s only for people that are working on implementing SAP Business One and/or third party add-ons.

What were you able to gain from attending the conference?

Attending a conference like the SMB Innovation Summit gives you the opportunity to look at the latest SAP positioning and market strategy up close and personal.

For example, I got to examine SAP Analytics with other partners and business colleagues, exploring solutions in more depth while discussing the benefits and limitations of some of the current offerings. Being able to openly converse with other SAP users and sellers provided an excellent forum of different perspectives, helping to see how the offering can evolve based on the needs, demands and challenges of the times.  

Some considerations and brainstorming was what an optimal price point looked like, or whether or not a roadmap would improve user experience.

I also explored what was happening on the scale of predictive analytics and artificial intelligence. It was interesting to again see what was being offered, how far the innovation had advanced and the direction and the approach that was being taken. This gave me a lot to think about in terms of our own strategy at NewIntelligence and the offering I can provide to partners and customers alike, particularly when it comes to QuickStart for SAP B1 powered by IBM Analytics.

It is no hidden secret that many partners are aware that the solutions from SAP with regards to analytics can come across as lackluster at times and there are some third party tools out there that could better suit a customer’s needs. Having the opportunity to sit down and interact with other experienced SAP specialists on so many levels of the offerings was truly beneficial. It was also great see their positive response to our pre-built reporting database, as well as hear about amazing opportunities in SAP innovation coming directly from partners, for our customers that are simply beyond our scope.

SMB Innovation Summit in Orlando

Overall, I was thrilled to attend the SMB Innovation Summit in Orlando, it was well worth the time, money and distance to travel from Montreal, Canada and build meaningful connections with brilliant SAP experts from America, Canada and Latin America that are changing the way SAP helps companies succeed.

After what felt like a decade of lockdowns, social distancing and zoom after zoom after zoom meetings, being able to safely come back together again, see each other face to face, enjoy a cocktail and yes, even the old school long forgotten handshake made the experience all the more memorable. In retrospect, recapturing that timeless ingredient that makes so many businesses succeed, the secret sauce of human collaboration will always be a deciding factor of why I choose to take part and benefit from partner summits like the one held this past May in Orlando, Florida.

So if you have the opportunity, don’t hesitate, go on and meet with partners to capture the positive responses and get feedback towards your own offerings, and ultimately delve right into one of the best kept secret, which is the power of partnership.

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